Brand Strategy & Positioning

Brand Strategy & Positioning

  • Ideal For:

    • Startups launching to market
    • Businesses rebranding
    • Entrepreneurs seeking differentiation

  • What You'll Get:

    • Brand positioning workshop — Define what makes you unique in the marketplace
    • Target audience research — Identify and understand your ideal customers
    • Messaging framework — Craft compelling narratives that connect with your audience
    • Brand voice guidelines — Establish consistency across all communication channels

How It Works:

Phase 1: Brand Foundation Workshop (Week 1)

  • Competitive landscape analysis
  • Core values and mission articulation
  • Unique value proposition development
  • Brand personality definition using archetypes

Phase 2: Audience Intelligence (Week 2)

  • Ideal customer profile (ICP) creation
  • Psychographic and demographic research
  • Customer pain points and desires mapping
  • Journey mapping from awareness to advocacy

Phase 3: Messaging Architecture (Week 3)

  • Positioning statement development
  • Key messaging pillars and supporting points
  • Elevator pitch and tagline creation
  • Messaging hierarchy for different audiences (customers, investors, partners)

Phase 4: Voice & Implementation (Week 4)

  • Brand voice and tone guidelines document
  • Content examples and templates
  • Do's and don'ts style guide
  • Implementation roadmap and channel strategy

Individual custom projects available.

📱Schedule Your Free Discovery Call

No pressure, no sales pitch. Just a real conversation about your business and how we can help.